Charley Kids is a vibrant store filled with high-quality clothes and toys, thoughtfully chosen for kids. Showcasing the best from top Aussie designers, their range is bright, playful, and made to last.

The Charley Kids brand pairs soft shapes and pastel tones to create an approachable, playful feel, balanced by a bold typeface that adds a fun, punchy edge.

Charley Kids

Brand identity
Social media
Ecommerce website

A graphic illustration of a green smiling face, a green textured circle, and a half circle on a light yellow background.
A light blue background with a white lowercase letter 'c' in the center.
White smiley face icon on a beige background.
Open cardboard box with a light blue shirt inside and logo and slogan on inside lid saying "Tiny threads for mighty mischief".
Two stacked cardboard boxes, one on top of the other, with branded tape. The top box has a yellow tape with 'Charley' and the bottom box has a green tape with 'Charley.'
Three digital promotional cards displayed on a light beige background, featuring products, branding, smiley face graphic, and a sale announcement.
Two children playing indoors with a large cream-colored tag hanging from green string that says 'Charley' in bold navy letters.
Smartphone displaying a website for Charley featuring a young girl with long hair, wearing a striped outfit, with the slogan 'For tiny trendsetters' and colorful graphic elements including a smiley face and abstract shapes, set against a green textured background.
Three cardboard boxes for building toy sets with white graphics; one labeled 'Magnet Kit,' one 'Build & Play Car Set,' and one 'Windmill Builder Set,' against a plain light background.