The Victoria Collection brings together two distinct developments under one unified brand. Located in Herston, the collection blends heritage charm with the area's emerging character.
The brand reflects a modern take on a classic aesthetic — balancing timeless tradition with contemporary sophistication to mirror the neighbourhood’s unique identity.
Victoria Collection
Brand identity
Website
Unison’s newest venture, Victoria Collection introduces a dual development offering in the historically rich and well-connected suburb of Herston. Located just 3km from Brisbane’s CBD and surrounded by expansive parklands, Herston combines heritage charm with modern urban appeal— making it a growing favourite among young professionals, families, and downsizers.
The brief called for a brand identity that could unite both developments under one collection brand — Victoria Collection, while allowing space for each project to carry its own unique name and character. Drawing from Herston’s architectural legacy, community spirit, and green surrounds, the creative direction needed to strike a careful balance—celebrating tradition while embracing contemporary design. The resulting identity would need to capture this ‘Refined Heritage’ sensibility, appealing to a discerning market seeking both character and quality.
The brief
The Victoria Collection marque collection symbolises the merging of old and new — featuring a subtle nod to the surrounding parklands merged with the modern architecture of the Victoria Collection residences, which combined form a marque representative of classic Queenslander homes.
Guided by the ‘Refined Heritage’ creative direction, we developed a brand identity that balances timeless character with modern sophistication. The primary wordmark draws on Herston’s architectural heritage while incorporating sharp, elegant letterforms that feel distinctly contemporary — perfectly suited to the area’s evolving identity.
Complementing the wordmark we created a refined monogram that captures both the charm of the suburb’s historic homes and the sense of community, with interwoven letterforms and floral-inspired details referencing the surrounding parklands. A secondary marque combines classic architectural motifs with a modern square frame, symbolising the union of heritage and progress.
The colour palette extends this blend, pairing rich, natural hues like Olive and Verdant with contemporary tones to differentiate sub-brands. A considered mix of modern and traditional typography, along with versatile holding shapes and abstract monogram crops, further enhances the identity’s flexibility and coherence — uniting both developments under a bold, elegant collection brand.
The solution
