Arc is a design studio focused on simple, purposeful design. We help brands communicate clearly and confidently by creating work that’s honest, thoughtful and well considered.

Build a brand that resonates from the start.

We’ll work with you to create a brand identity that speaks to your audience from day one — a complete package that includes a unified visual identity and a comprehensive brand guidelines document to ensure consistency and longevity for years to come.

The Design Process

Discovery Questionnaire
We begin by learning about your business — its values, goals, and audience — through a discovery questionnaire. This step helps us align our vision and ensures your brand connects with the right people.

Research & Analysis
Next, we dive into your industry, audience, and competitors to identify opportunities for your brand to stand out and establish a distinct presence.

Concept Development
Here’s where the magic starts. Using insights from the discovery and research stages, we develop an initial brand concept — a visual and strategic direction for your brand.
This includes:
— Brand mark
— Sub-mark (if required)
— Typography
— Colour palette
— Application examples (e.g. social media, website, signage)

We’ll collaborate to refine the concept until it feels just right.

Brand Guidelines
Once the direction is approved, we create a detailed brand guidelines document. This outlines your visual identity, usage rules, and practical branding examples — a go-to reference for ensuring consistency across all future touchpoints.

Deliverables
Depending on your needs, we can then develop branded collateral such as:
— Business cards
— Letterheads
— Apparel
— Social media graphics

Inclusions
— Brand mark and visual identity
— Typography and colour palette
— Custom illustration (If applicable)
— Stock imagery sourcing
— Application mockups
— Brand guidelines document

Your website is your online home.
It should do more than just look good — it needs to be welcoming, intuitive, and easy to navigate. A seamless user experience is just as important as beautiful design.

The Web Design Process

Discovery Call / Questionnaire
We start with a deep dive into your brand, content, and goals for the website. This helps us understand your vision and lay the foundation for both design and functionality.

Figma Prototype
Next, we create a clickable prototype in Figma to map out your content and user flow. This step helps us plan how visitors will navigate your site — and allows us to refine the structure together before development begins.

Development
Once the design is approved, we move into development — building your site on Squarespace or Shopify, depending on your needs. We’ll test everything thoroughly across mobile, tablet, and desktop to ensure a smooth, responsive experience.

Launch & Support
With everything tested and ready to go, we launch your new site. Ongoing support is available to help keep things running smoothly post-launch.

Services
— Website design
— Website development
— eCommerce
— Landing pages

Well-designed documents don’t just look good — they communicate clearly, build trust, and leave a lasting impression. Whether it's an annual report, business proposal, or tender submission, we ensure your content is presented in a compelling, easy-to-digest format that reflects your brand’s professionalism.

Services
— Annual report design
— Proposal and capability statement design
— Tender document formatting and layout
— Custom charts, infographics, and diagrams
— Print-ready and digital (interactive PDF) formats

Our primary objective is to deliver top-tier work and we strive to ensure that our clients receive the best design outcome possible.

In order to achieve this standard, our branding projects begin at $2200, while our website projects start at $3000. Both services are individually priced based on the specific requirements of each project.

If you require any other design services, please don't hesitate to get in touch.