The logo with the words 'Home Buyers Club' in bold white text on a black background.

A boutique team of mortgage experts, The Home Buyers Club are dedicated to helping Gold Coasters secure their dream homes through truly personalised lending solutions. With a focus on building relationships, they aim to be a long-term trusted partner along the life journey of each client.

Home Buyers Club

Brand identity

Created under the creative direction of Theory Agency

A sign on a white building reads 'Home Buyers Club' in white text on a pink background, with shadows of palm leaves cast on the wall.

The brief called for a brand identity that would position The Home Buyers Club as the trusted, go-to mortgage experts for discerning Gold Coast buyers. With a boutique, human-led approach, The Home Buyers Club offers truly personalised lending solutions that cut through the complexity of the home-buying journey. The brand needed to reflect the confidence, clarity and warmth that sets them apart from traditional brokers and banks.

The brief

Brochures for 'The Homeowners Initiative' by Home Buyers Club with pastel blue, white, and terracotta-colored covers arranged on a white table.
A poster with the message "Your next chapter awaits" and a curved white line design, with a partial view of a porch with outdoor furniture and greenery visible to the right.
A sidewalk sign with a brown background and white text that reads "Make it yours." Underneath, it says "Your home buying journey begins here," and provides a website link to homebuyersclub.com.au. The sign is set against a concrete wall outside a building.
A collage of nine images with a smartphone on the right displaying a real estate advertisement. The collage includes images of interior and exterior home spaces, a family, and text promoting home buying assistance and financial planning.
A set of keys attached to a keyring with a brown and gold keychain featuring a stylized logo.
Laptop displaying a room with a sofa, a dog, a plant, a lamp, and a painting, with the text "Home Buyers Club" on the screen.
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