A boutique team of mortgage experts, The Home Buyers Club are dedicated to helping Gold Coasters secure their dream homes through truly personalised lending solutions. With a focus on building relationships, they aim to be a long-term trusted partner along the life journey of each client.
Home Buyers Club
Brand identity
The brief called for a brand identity that would position The Home Buyers Club as the trusted, go-to mortgage experts for discerning Gold Coast buyers. With a boutique, human-led approach, The Home Buyers Club offers truly personalised lending solutions that cut through the complexity of the home-buying journey. The brand needed to reflect the confidence, clarity and warmth that sets them apart from traditional brokers and banks — balancing professionalism with approachability.
Targeting professionals aged 35–55 purchasing homes in the $1.2m+ range, the identity needed to feel aspirational yet grounded, expert yet personal. The visual direction also draws from the Gold Coast lifestyle and the idea of ‘life journeys’ — representing the long-term, supportive relationships The Home Buyers Club builds with every client.
The brief
The Victoria Collection marque collection symbolises the merging of old and new — featuring a subtle nod to the surrounding parklands merged with the modern architecture of the Victoria Collection residences, which combined form a marque representative of classic Queenslander homes.
Guided by the ‘Refined Heritage’ creative direction, we developed a brand identity that balances timeless character with modern sophistication. The primary wordmark draws on Herston’s architectural heritage while incorporating sharp, elegant letterforms that feel distinctly contemporary — perfectly suited to the area’s evolving identity.
Complementing the wordmark we created a refined monogram that captures both the charm of the suburb’s historic homes and the sense of community, with interwoven letterforms and floral-inspired details referencing the surrounding parklands. A secondary marque combines classic architectural motifs with a modern square frame, symbolising the union of heritage and progress.
The colour palette extends this blend, pairing rich, natural hues like Olive and Verdant with contemporary tones to differentiate sub-brands. A considered mix of modern and traditional typography, along with versatile holding shapes and abstract monogram crops, further enhances the identity’s flexibility and coherence — uniting both developments under a bold, elegant collection brand.
The solution
